Welcome Remarks at Digital Video Conference on U.S. Foreign Policy and Soft Power
U.S. Ambassador to the Kingdom of Thailand Eric G. John
U.S. Embassy Bangkok, Thailand
November 13, 2008
(As prepared for delivery)
Good morning and welcome to the U.S. Embassy. It is my great honor and pleasure that Her Royal Highness Princess Maha Chakri Srindhorn is gracing us with her presence today.
I am also pleased to welcome the distinguished interlocutor, Dr. Panitan, the faculty and students of the Chulachomklao Royal Military Academy, and our panelists from the United States, Mr. Walter Russell Mead, and Professor James Lindsey. This is an opportunity for Her Royal Highness' students who are here today – and indeed for all of us – to learn and think about a very important topic: "Soft Power and U.S. Foreign Policy."
This discussion is especially timely, as the recent election of a new president in the United States will inevitably lead to changes, or at least adjustments, in our foreign policy. During the election campaign, the candidates of both parties recognized a need for the United States to enhance its image and reputation as a standard bearer for democracy and freedom in the world.
Indeed, the Bush administration has also acknowledged the importance of what has been termed “soft power,” – the power to influence through attraction rather than coercive means, especially in its second term in office. Our government has significantly increased its public diplomacy efforts so that the people of the world may better understand our policies on often complex issues and see America’s vibrant, diverse society more clearly.
Since soft power derives largely from subtle perception, image, and reputation, it is impossible for any government to control outright. But it is clear that in order to make gains in soft power, the United States must make efforts to increase mutual understanding with our friends as well as our enemies in the world.
This meeting today, in the presence of Her Royal Highness, and with a distinguished group of scholars and the future military leaders, is an excellent opportunity to increase mutual understanding between the United States and its oldest and very close friend in Southeast Asia, the Kingdom of Thailand. The first 175 years of our historic friendship have been fantastic, but it’s the next 175 that we will need to focus on soon.
I look forward to a lively and interesting discussion on this topic.